Words matter. Put them together in the right way, and you have the right voice to tell the right story.
They say if you put 100 monkeys in a room with typewriters, eventually you’ll come up with Gone with the Wind.
But who has time for that?
We’re here now. A full-service marketing, advertising and public relations firm based in Charlotte, North Carolina, Kelso Communications (Kcomm) utilizes traditional and new media channels to create a deeper, more sustainable customer experience – and tell a great story.
Our hardworking, curious, lean but not mean team builds on many years of industry experience on both the agency and client sides. We’re here to help companies of all sizes raise awareness and strengthen market share through creative campaigns rooted in sound strategy.
Yes, words matter. And because of that, here are a few words we solemnly swear not to utter, at least not with a straight face:
“Circle back”
“Let’s unpack that “
“Deep dive”
“Net net”
“Disruptive”
“Content is king”
“Outside the box”
“Move the needle”
“Open the kimono”
“Pivot”
Any other words or phrases you want to add to our List of Shame? Thank you for keeping our workplace jargon-free.
At Kcomm, we believe that strategy without creativity is bad. And creativity without strategy is no better. So we’ve created a good place in the middle.
We’re a collective of left-brainers and right-brainers. We start with our left brain – the logical, analytical side. This is where we develop the insights and roadmaps that guide everything we do.
Next, the right brain goes to town, tapping into the feelings and emotions and comedy and adventure and surprise at the heart of any meaningful communication.
Is that enough? No. Next we need to measure. Test. Refine. Rethink. Optimize. Look at the strategic and creative ideas with fresh eyes and thinking. There’s a science to the process, so the left brain will always come into play again.
What we do:
- Branding
- Brand strategy
- Public relations
- Advertising – Broadcast, print, digital
- Account management
- Project management
- Art direction
- Copywriting
- Website content, design and development
- Social media content and development
- Market research
- Media buying
- Direct response marketing
- Search engine marketing/optimization
- Film and video production and post-production
Who we do it for:
Our commitment to diversity, equity and inclusion
From our foundation, Kelso Communications (Kcomm) has been dedicated to diversity, equity and inclusion in our business. Our workforce includes employees and vendors of diverse backgrounds, nationalities and religions. We have also intentionally sought partnership with clients whose missions and work pledge to improve the health and education of all people – especially the historically marginalized and underserved. These organizations include Project LIFT, Charlotte Center for Legal Advocacy, Amend, Alexander Youth Network and NC Medicaid Ombudsman.
Kcomm is proud that key members of our staff are graduates of the Leadership Development Initiative of the Community Building Initiative. This intensive year-long program provided us with the tools to “support senior staff and/or board members of non-profit, for-profit and public organizations in the leadership role they and their organizations have to actively promote inclusion and equity.”