MTB Heating & Air

In the commodity landscape of heating and air conditioning, how does a company stand out?

This was the question posed to Kcomm when we became the agency of record for MTB, one of the Charlotte region’s most established HVAC contractors. We needed to find the differentiating factor that would build trust and credibility among homeowners in this fast-growing metropolitan area. In talking with the company’s owner, who earlier in his career worked as a field geologist for Exxon, we arrived at the concept of “The Science of Comfort.”

Expertise in building science sets MTB apart from a crowded field of competitors. We communicate this strength in every thread of our marketing efforts, which includes digital advertising, social media management and quarterly newsletters. And we had the fun opportunity to push this concept even further in our TV campaigns.

In our spots focused on “The Science of Comfort,” our hero MTB technician quickly assesses the many factors that go into designing, engineering and servicing the system just right for customers. Our hero is trained to see every issue and every solution. And customers benefit from MTB’s knowledge, insight and laser-sharp vision.

A concurrent TV campaign celebrates “Moments of Comfort.” These are simple, peaceful moments when people are free to focus on what they enjoy most in their homes. They can relax because they’re not concerned about heating or cooling issues. MTB’s technical and analytical approach means customers can always take comfort – and during noisy commercial breaks, TV viewers can experience a few quiet moments as well.