The Short Story
Bright ideas for commercial clients.
The nation’s largest electric utility, Duke Energy needed help with the strategy and creative concept for a campaign targeting small-to-medium commercial clients. Our team created a pilot video to kick off an online series positioning the company as a provider of money-saving energy solutions, not just energy. The simple low-tech animation style, the everyman hero and the succinct messaging give a friendly personality to a corporation too often regarded as faceless and impersonal.