The Short Story
Discovering Your Best You.
This leading Charlotte area plastic surgery practice turned to Kcomm to refresh the brand and create a suite of marketing tools to convey the highest caliber of service. A new website and accompanying video series put real patients front and center to showcase the emotional benefits of choosing Charlotte Plastic Surgery, reinforced by our new tagline, “Your best you.” The flexible grid structure of the website provides a colorful overview of the practice’s breadth of services and professional experience. For the videos, we produced an overview capturing a day in the life at CPS, as well as the stories of two patients who candidly and powerfully shared their challenges – and their resulting triumphs – in overcoming obesity and breast cancer with the expert assistance of their plastic surgeons.